Feb
24
2009
My Marketing Portfolio: Red Bull Mt. Rushmore Soapbox Run
To promote Red Bull Soapbox Denver at Red Rocks, which went down October 25, 2008, I took The Good, the Bad and the Ugly (a crew of fun, creative college kids from the South Dakota School of Mines that competed in and won Red Bull Soapbox Providence the year before) to Mt. Rushmore for a little training and a lot of tomfoolery in July.
First, they hit the gym hard. Real hard. Then, after we shut down highway that runs past Rushmore, they raced the winning craft from Soapbox Rhode Island (a giant calculator called “The Numerator”) down it numerous times to gear up for the race in Denver.