From SportsGoons: America West Arena Refuses to Take US Airways Center’s Name
The merger between America West and US Airways has been put off indefinitely after America West Arena broke the news Wednesday night to US Airways that it would not be taking its name. America West Arena, the home to the NBA’s Phoenix Coyotes since 1992, has held that name since it opened in 1992. It says it never intended to take on another airline’s name. “Look, this doesn’t mean I’m not committed to US Airways. I am,” said America West Arena. “But this is just something I want to do. I don’t want to lose my identity just because I’m entering into a loving relationship. I’ve had the same name for 13 years. Why should I change it now? What if old friends try and Google me? How will they find me?”
US Airways says it’s hurt by America West Arena’s decision, adding that the two sports facilities are not speaking right now. “I guess I just assumed America West would take my name, which is why I never brought it up,” says US Airways. “I’m not saying the merger won’t happen because of this but I’m just really disappointed. I mean, it’s tradition. Plus it would be embarrassing if America West didn’t take my name. Then everyone would think I entered into this partnership with an independent, self-serving stadium that rules the roost.” US Airways did say that if America West would agree to hyphenate its name so that it read America West – US Airways Arena, it would be OK with that.
ORIGINALY PUBLISHED ON NOVEMBER 17, 2005 IN VOLUME 3 ISSUE 34