Nestle has developed the Seinfeld (a show about nothing) of websites for Kit Kat, and appropriately named it  www.thefirstworldwidewebsitewerenothinghappens.com.

Visitors to the site are asked to do, um, well,  nothing, which ties in very well to the Kit Kat slogan: “Have a break.” (Not sure what happened to “Gimmee a Break”).

A break from what? From all the avtivities, obligations and distractions that flash as the site is loading.

The best part of this site? The fine print at the bottom of the page. Being funny for the sake of being funny in your marketing or advertising is one thing (think beer ads), but tying your humor directly to your product or message is harder to do and when done, often not done on target. 

Nestle manages to pull it off well here.