For starters, I don’t use my middle name in everyday life. To do so seems excessive, like pouring an entire bottle of syrup over one pancake, and slightly antagonizing, like the woman at the grocery store who insists on writing a check for a bottle of Diet Coke and an issue of People.

I use my full name in the URL out of necessity (keithpeterson.com was taken), and not luxury. Believe me, if I wanted to be pompous, I would buy a yacht, sail it to Fiji, and then update my Facebook status to read “Keith is sunburned in Fiji.”

Some aspirations for this site:

I plan to write about marketing, but not in the sense of ROI. Acronyms are for people who take themselves too seriously or restaurant chains with annoying servers who wear too much flair. While return on investment is a fundamental business principle, creativity is what gets me to put my pants on in the morning.

I’d rather take your dollar and explain how folding it up into a paper airplane and throwing it off the top floor of your corporation’s building is a better business decision  than investing it in a billboard ad spend. I do appreciate analysis. I just don’t think accountants or fantasy football owners are going to change the world.

I plan to write about running, but not because I can make you a better runner. If you’re a looking for a PR, a) I can’t help you and b) you probably take yourself too seriously. Having said this, I have finished eight marathons and have some thoughts on the psychology an activity my friend Jeff calls “torture.” I do think it’s a sport, but I’m all about meeting in the middle, so let’s call it “sporture.”

The fastest I’ve run a marathon is in 3:51. I’m not quick, but I am stubborn – and if this quality can get me to run 26 miles or land a date with cute Kate who drinks greyhounds at the same bar as I do after work, well, I’ll take it.

I plan to write about writing as well. I used to write in a corporate environment for a living, but there are only so many times you can refer to your company’s website FAQ section as “luxuriously appetizing” before everyone begins to wonder if you belong somewhere else. Right now, I belong at Red Bull. They pay me to bring my wild ideas to life, which is a little like paying the overweight guy at Squeaky Pete’s Tavern to eat chicken wings.

I do get my writing fix on the side. I’ve written one book and am working on a second. I’m no Malcolm Gladwell, but some good things have happened, including  the chance to develop a pilot for a popular TV show. Of course, some bad things have happened too. I may have once written bad breakup poetry wherein I compare my tears to the cascading summer rain. May have.

Finally, I’ll write about music and tip my hat to some favorite tracks.

Should you not be interested in marketing, writing, running or music, well, I’m not sure we have a connection. We should probably just finish our coffee, give each other an awkward hug, and say goodbye.